The Importance of Focus

You will only be able to see your reflection clearly in the eyes of others when you are transparent. Only when you understand yourself can you explain yourself to others.

Inspired by The Importance of Focus: A Guide for Social Media Brands.

truism of edo

From Wikipedia a truism is a claim that is so obvious or self-evident as to be hardly worth mentioning, except as a reminder or as a rhetorical or literary device.

In philosophy, a sentence which asserts incomplete truth conditions for a proposition may be regarded as a truism. An example of such a sentence would be: "Under appropriate conditions, the sun rises." Without contextual support — a statement of what those appropriate conditions are — the sentence is true but uncontestable. A statement which is true by definition ("All cats are mammals.") would also be considered a truism.

The word may be used to disguise the fact that a proposition is really just an opinion, especially in rhetoric.

My point you ask? Herein lay my opinions which are likely obvious to everyone else. Perhaps at best this make me a prophet of the bleeding obvious.

Aculis via Google Street View


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It's never ceases to surprise me what can be found on Google Street View. This is a view of the offices of Aculis in Provo, Utah. Can you find my car? Hint: You will have to navigate around a bit because it is hidden in this view.

edoism of the day

Don't shake the chicken, unless you want scrambled eggs.

Welcome to edoim

First post!